However, before making any business decision, you should consult a professional who can advise you based on your individual situation. For example, let’s say you run a house painting business but also put up Christmas lights for customers during the holidays. Your primary category might be “Painter,” and you could choose “Lighting Contractor” as a secondary category. Of course, even if you respond to a negative review, you may not be able to change that customer’s mind.

Keeping your GMB profile accurate and complete is key to achieving and maintaining a high ranking. As we delve deeper, we’ll explore the essential factors that influence GMB ranking and how you can leverage them to your advantage. Before making any SEO changes to your website, create reports to track the above metrics. After making your changes, wait a few months and compare them with the new metrics.

To improve your website’s visibility and increase its chances of appearing higher in Google rankings, consider incorporating content marketing, page optimization, and technical SEO. You want your website to improve its search engine rankings, to increase its visibility through content marketing, and ultimately, drive more traffic. Not to mention how it’s a refreshing change from the onslaught of text-based guest post submissions the publisher might be getting. They too might be looking to add a bit of variety to their content. So it’s a great way to get more backlinks from authority sites and improve your rankings.

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Keeping track of them isn’t easy for SEO tools, and Google hasn’t released any features in Google Search Console to help us out. You aren’t going to be able to add every item to every piece of SEO Anomaly content. All this helps Google understand our expertise, which builds trust and increases our chances of being referenced in AI Overviews.

Despite the many changes made to its ranking algorithm by Google, one proven way to move the needle and increase your visibility in search is backlinks. Pay close attention to your mobile site when considering page experience, too, as that’s the version Google uses for indexing and ranking. Google’s pushing toward mobile-first indexing to ensure high-quality results.

Website Optimization

If you don’t already have an XML sitemap on your site, the XML Sitemaps Generator is a quick and easy way to get one. Serpstat’s freemium model is useful for small businesses and solo products as it allows you to run 10 keyword searches and audit up to 10 pages per day. The premium versions (from $45 per month per month) unlocks those restrictions, making this a decent option if you’re keeping a close eye on your budget.

• Many SEO professionals think that links are being deprecated as a ranking factor.
• With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website.
• Since Google’s goal is to connect people with the web pages and sites that they’re looking for, they pay a lot of attention to things that increase bounce rate.
• Blogging also opens the door to targeting new keywords, which improves your search engine rankings, attracts more organic traffic, and builds a strong online presence.

To check your keyword rankings, go to Semrush’s Organic Research tool. The higher your keyword ranking position, the more likely users are to see and click your results. YMYL rankings are handled differently from how ecommerce transactional queries are ranked, and local search is different again. It might be tempting to check your Google Maps ranking by searching for your business on the platform yourself. Checking your own Google Maps ranking can be difficult because the results vary based on who’s performing the search result, their location, and other personalized factors.

On-Page Optimization

They are highly shareable on social media platforms and can drive traffic back to your website. Make sure to optimize the text and keywords in your infographics for SEO. In 2011 Google rolled out an algorithm update referred to as the Google Freshness Update.

Website level factors include a sitemap, security, and page speed. Optimizing these three elements will improve your rankings and traffic. Content marketing involves a wide variety of content types, such as blog posts, newsletters, webinars, videos, and so on, to attract the target audience. And your visibility index (which measures the exposure and visibility of your brand, product, or website in a market or industry). To be successful with Google SEO, you must take a comprehensive approach that addresses key elements essential for search engine ranking. The higher your website shows up in search rankings, the better chance you have to grab attention and bring potential and existing customers to your business.

You can improve your ranking for free by optimizing title tags and meta descriptions with local keywords. Use internal links to improve site structure, and earn high-quality backlinks through guest posting and directory listings. Additionally, optimize for Core Web Vitals, focusing on mobile responsiveness and site speed.